---
title: "Data FAQ"
url: "https://help.spate.nyc/en/article/data-faq"
language: "en"
last_updated: "2026-05-07T17:58:59.499Z"
---

# Data FAQ

## **When is the data updated?**

**Search data is updated once a month, typically on Wednesday of the third full week, featuring the previous month’s data.**

**TikTok and Instagram data is updated once a week, typically on Wednesday morning EST.**

### **Data Sources:**

🇺🇸 US - Google Search + TikTok + Instagram

🇬🇧 UK - Google Search + TikTok + Instagram

🇫🇷 FR - Google Search + TikTok + Instagram

🇯🇵 JP - Google Search + TikTok + Instagram

🇰🇷 SK - Naver Search + TikTok + Instagram

🌍 Global - Google Search + TikTok + Instagram

### **Industries:**

**Beauty** 🇺🇸 🇬🇧 🇫🇷 🇯🇵 🇰🇷 🌍

**Cultural Shifts** 🇺🇸 🇬🇧 🇫🇷 🌍

**Wellness & Personal Care** 🇺🇸 🇬🇧 🌍

**Food & Beverage** 🇺🇸

Availability of the popularity index and some industries may vary by data source. Have questions about what’s included? Contact us at [support@spate.nyc.](https://mailto:support@spate.nyc/)
