---
title: "Data Sources, Coverage & Update Frequency"
url: "https://help.spate.nyc/en/article/data-sources"
language: "en"
last_updated: "2026-10-08T17:20:24.413Z"
---

# Data Sources, Coverage & Update Frequency

## Search Data

Search data reflects **validated consumer demand**.

-   Source: Google Search (US, UK, FR, JP) and Naver (South Korea)
-   Based on search queries over time
-   Indicates intent, consideration, and problem-solving behavior

* * *

## TikTok Data

TikTok data reflects **cultural momentum and attention**.

-   Based on post views
-   Captures how trends spread through creators and communities
-   Helps identify emerging and viral trends

* * *

## Instagram Data

Instagram data reflects **visual adoption and creator participation**.

-   Based on post likes
-   Indicates how trends are being expressed visually
-   Tracks broader creator engagement

* * *

## Global Data

Global data represents total aggregated Global data.

-   Includes all regions where each platform is available as well as additional global data.
-   Platform limitations apply (e.g., TikTok is not available in India, so it is excluded from Global TikTok data)

* * *

## Community Signals (Reddit)

Spate also incorporates **community-driven data sources such as Reddit**.

These signals help capture:

-   Early consumer conversations
-   Emerging needs and behaviors
-   Unfiltered sentiment

This is especially important in the context of **AI-driven search (GEO)**, where platforms like Reddit influence both search results and AI-generated answers.

* * *

## Update Frequency

Spate data is refreshed regularly to reflect the latest consumer behavior.

| Data Source | Update Frequency |
| --- | --- |
| **Google / Search Data** | Monthly (typically third week of the month) |
| **TikTok Data** | Weekly |
| **Instagram Data** | Weekly |

Updates typically occur on **Wednesday (EST)**.

### **Markets/Data Sources:**

🇺🇸 US - Google Search + TikTok + Instagram + Reddit

🇬🇧 UK - Google Search + TikTok + Instagram

🇫🇷 FR - Google Search + TikTok + Instagram

🇯🇵 JP - Google Search + TikTok + Instagram

🇰🇷 SK - Naver Search + TikTok + Instagram

🌍 Global - Google Search + TikTok + Instagram

### **Industries:**

**Beauty** 🇺🇸 🇬🇧 🇫🇷 🇯🇵 🇰🇷 🌍

**Cultural Shifts** 🇺🇸 🇬🇧 🇫🇷 🌍

**Wellness & Personal Care** 🇺🇸 🇬🇧 🌍

**Home & Pet** 🇺🇸 🇬🇧

**Food & Beverage** 🇺🇸

Availability of the popularity index and some industries may vary by data source. Have questions about what’s included? Contact us at [help@spate.nyc](mailto:help@spate.nyc).

## Price Point Methodology

Spate analyzes pricing to help contextualize brands within their competitive landscape.

### How Price Points Are Calculated

-   Spate collects pricing data from **600,000+ products** across retailer and DTC websites
-   Prices are grouped by category (e.g., skincare, makeup, fragrance)
-   Each brand is benchmarked against its **peer set within that category**
-   Price tiers are assigned dynamically based on relative positioning

### Price Tier Guidelines (Approximate)

Because pricing is dynamic, thresholds may shift over time.

#### Low/Mass Price Tier

-   Fragrance: < $30
-   Makeup: < $30
-   Skincare: < $30

#### High/Prestige Price Tier

-   Fragrance: > $66
-   Makeup: > $66
-   Skincare: > $66

#### Medium Price Tier

-   Between Low and High