---
title: "Google"
url: "https://help.spate.nyc/en/article/google-filters"
language: "en"
last_updated: "2026-05-19T18:45:30.403Z"
---

# Google

![](https://cdn-assets.productfruits.com/bf1b97cf-1cbd-4639-8433-5a7559160e9b)

## Google: Trending This Month

**Rising or flat trends sorted by Month-over-Month (MoM) growth**

### What It Shows

This filter highlights trends that are:

-   Increasing in search demand
-   Showing short-term acceleration
-   Gaining attention in real time

### When to Use It

Use this filter to:

-   Identify emerging search intent
-   Monitor short-term demand shifts
-   Stay ahead of fast-moving trends

### Can Be Used For

-   Marketing teams planning content
-   Social teams validating trends
-   Teams tracking real-time signals

* * *

## Google: Trending This Year

**Rising or flat trends sorted by Year-over-Year (YoY) growth**

### What It Shows

This filter highlights trends with:

-   Sustained long-term growth
-   Increasing market relevance
-   Strong consumer demand

### When to Use It

Use this filter to:

-   Identify category drivers
-   Support long-term planning
-   Prioritize scalable trends

### Can Be Used For

-   Innovation teams
-   Strategic planning
-   Executive decision-making

* * *

## Google: Whitespace Opportunity

**Rising trends with low competition and relatively low volume**

### What It Shows

This filter identifies trends that:

-   Are growing in demand
-   Have limited brand competition
-   Have not yet reached mainstream scale

### When to Use It

Use this filter to:

-   Discover untapped opportunities
-   Identify early demand with low saturation
-   Find areas for differentiation

### Can Be Used For

-   Innovation teams
-   Challenger brands
-   Early market entry

* * *

## Interpreting Google vs. Social Signals

Google and social platforms reflect **different stages of consumer behavior**.

Understanding this difference is key to interpreting trends correctly.

* * *

## Google = Validated Demand

Search behavior reflects:

-   Intent
-   Consideration
-   Problem-solving

When a trend grows on Google, it means:

> Consumers are actively searching for it.

* * *

## Social = Cultural Momentum

TikTok and Instagram reflect:

-   Discovery
-   Attention
-   Cultural conversation

When a trend grows on social, it means:

> Consumers are engaging with it, but may not yet be searching for it.

* * *

##