Data FAQ

When is the data updated?

Search data is updated once a month, typically on Wednesday of the third full week, featuring the previous month’s data.

TikTok and Instagram data is updated once a week, typically on Wednesday morning EST.

Data Sources:

🇺🇸 US - Google Search + TikTok + Instagram

🇬🇧 UK - Google Search + TikTok + Instagram

🇫🇷 FR - Google Search + TikTok + Instagram

🇯🇵 JP - Google Search + TikTok + Instagram

🇰🇷 SK - Naver Search + TikTok + Instagram

🌍 Global - Google Search + TikTok + Instagram

Industries:

Beauty 🇺🇸 🇬🇧 🇫🇷 🇯🇵 🇰🇷 🌍

Cultural Shifts 🇺🇸 🇬🇧 🇫🇷 🌍

Wellness & Personal Care 🇺🇸 🇬🇧 🌍

Food & Beverage 🇺🇸

Availability of the popularity index and some industries may vary by data source. Have questions about what’s included? Contact us at support@spate.nyc.