Predicted Growth

Predicted Growth estimates the likelihood that a trend will increase or decrease over the next 12 months.

This metric uses historical performance patterns across platforms to forecast future trajectory.

Predicted Growth helps answer the question:

Is this trend likely to continue growing?

Predictions are generated using machine learning models trained on millions of historical data points.

What “High” vs “Low” Means

Predicted Growth is expressed as probability categories.

Prediction Level	Meaning
Very Likely	Strong confidence the trend will continue growing
Likely	Growth is probable
Uncertain	Equal probability of growth or decline
Unlikely	Decline is probable
Very Unlikely	Strong confidence the trend will decline

Each prediction also includes a confidence score, indicating how strongly the model supports the forecast.

Predicted Growth measures future trajectory, not current popularity.

Predicted Growth is most useful when combined with other signals such as Popularity, Clusters, and Lifecycle stage.

Different teams use it in different ways.

Identify trends with:

These trends often represent new product opportunities.

Focus messaging around trends that show:

These trends represent current and future consumer narratives.

Prioritize inventory for trends with:

Reduce exposure to trends with declining predictions.

Predicted Growth can help identify:

Predicted Growth plays an important role in determining lifecycle stage.

While popularity tells you how big a trend is, predicted growth helps determine where it is heading next.