Data Sources, Coverage & Update Frequency

Search Data

Search data reflects validated consumer demand.

• Source: Google Search (US, UK, FR, JP) and Naver (South Korea)
• Based on search queries over time
• Indicates intent, consideration, and problem-solving behavior

TikTok Data

TikTok data reflects cultural momentum and attention.

• Based on hashtag views
• Captures how trends spread through creators and communities
• Helps identify emerging and viral trends

Instagram Data

Instagram data reflects visual adoption and creator participation.

• Based on post likes
• Indicates how trends are being expressed visually
• Tracks broader creator engagement

Global Data

Global data represents total aggregated Global data.

• Includes all regions where each platform is available as well as additional global data.
• Platform limitations apply (e.g., TikTok is not available in India, so it is excluded from Global TikTok data)

Community Signals (Reddit)

Spate also incorporates community-driven data sources such as Reddit.

These signals help capture:

• Early consumer conversations
• Emerging needs and behaviors
• Unfiltered sentiment

This is especially important in the context of AI-driven search (GEO), where platforms like Reddit influence both search results and AI-generated answers.

Update Frequency

Spate data is refreshed regularly to reflect the latest consumer behavior.

Updates typically occur on Wednesday (EST).

Data Sources:

🇺🇸 US - Google Search + TikTok + Instagram

🇬🇧 UK - Google Search + TikTok + Instagram

🇫🇷 FR - Google Search + TikTok + Instagram

🇯🇵 JP - Google Search + TikTok + Instagram

🇰🇷 SK - Naver Search + TikTok + Instagram

🌍 Global - Google Search + TikTok + Instagram + Reddit

Industries:

Beauty 🇺🇸 🇬🇧 🇫🇷 🇯🇵 🇰🇷 🌍

Cultural Shifts 🇺🇸 🇬🇧 🇫🇷 🌍

Wellness & Personal Care 🇺🇸 🇬🇧 🌍

Food & Beverage 🇺🇸

Availability of the popularity index and some industries may vary by data source. Have questions about what’s included? Contact us at help@spate.nyc.

Price Point Methodology

Spate analyzes pricing to help contextualize brands within their competitive landscape.

How Price Points Are Calculated

• Spate collects pricing data from 600,000+ products across retailer and DTC websites
• Prices are grouped by category (e.g., skincare, makeup, fragrance)
• Each brand is benchmarked against its peer set within that category
• Price tiers are assigned dynamically based on relative positioning

Price Tier Guidelines (Approximate)

Because pricing is dynamic, thresholds may shift over time.

Low/Mass Price Tier

• Fragrance: < $30
• Makeup: < $30
• Skincare: < $30

High/Prestige Price Tier

• Fragrance: > $66
• Makeup: > $66
• Skincare: > $66

Medium Price Tier

• Between Low and High