TikTok

TikTok: Trending This Week

Rising trends based on Week-over-Week (WoW) growth

What It Shows

This filter highlights:

• Micro-viral trends
• Rapid spikes in attention
• Early cultural signals

When to Use It

Use this filter to:

• Spot emerging conversations
• Identify viral moments early
• Track fast-moving trends

Can Be Used For

• Social media teams
• Content creators
• Trend discovery

TikTok: Trending This Month

Rising trends based on Month-over-Month (MoM) growth

What It Shows

This filter highlights:

• Sustained cultural momentum
• Trends that are moving beyond short-term spikes

When to Use It

Use this filter to:

• Confirm trend stability
• Identify trends transitioning to scale

Can Be Used For

• Marketing strategy
• Campaign planning

TikTok: Organic Trends

Rising trends with low paid views and strong posting activity

What It Shows

This filter identifies trends that are:

• Growing organically
• Driven by community engagement
• Not heavily influenced by paid promotion

When to Use It

Use this filter to:

• Identify authentic cultural momentum
• Separate real trends from paid amplification
• Validate organic demand

Can Be Used For

• Brand strategy
• Cultural analysis
• Trend validation
• Whitespace opportunity

TikTok: High Engagement

Trends with high engagement and relatively low post volume

What It Shows

This filter surfaces:

• Niche trends with strong audience interaction
• Highly resonant content
• Smaller but engaged communities

When to Use It

Use this filter to:

• Identify high-impact niche topics
• Discover engaged audiences
• Find culturally relevant conversations

Can Be Used For

• Community-driven marketing
• Niche targeting

TikTok: New Trends

Trends recently added to the platform

What It Shows

This filter highlights:

• Newly identified trends
• Fresh additions to the dataset
• Early-stage signals

When to Use It

Use this filter to:

• Stay ahead of new trends
• Explore emerging topics

Can Be Used For

• Trend discovery
• Early exploration