Google: Trending This Month
Rising or flat trends sorted by Month-over-Month (MoM) growth
What It Shows
This filter highlights trends that are:
- Increasing in search demand
- Showing short-term acceleration
- Gaining attention in real time
When to Use It
Use this filter to:
- Identify emerging search intent
- Monitor short-term demand shifts
- Stay ahead of fast-moving trends
Can Be Used For
- Marketing teams planning content
- Social teams validating trends
- Teams tracking real-time signals
Google: Trending This Year
Rising or flat trends sorted by Year-over-Year (YoY) growth
What It Shows
This filter highlights trends with:
- Sustained long-term growth
- Increasing market relevance
- Strong consumer demand
When to Use It
Use this filter to:
- Identify category drivers
- Support long-term planning
- Prioritize scalable trends
Can Be Used For
- Innovation teams
- Strategic planning
- Executive decision-making
Google: Whitespace Opportunity
Rising trends with low competition and relatively low volume
What It Shows
This filter identifies trends that:
- Are growing in demand
- Have limited brand competition
- Have not yet reached mainstream scale
When to Use It
Use this filter to:
- Discover untapped opportunities
- Identify early demand with low saturation
- Find areas for differentiation
Can Be Used For
- Innovation teams
- Challenger brands
- Early market entry
Interpreting Google vs. Social Signals
Google and social platforms reflect different stages of consumer behavior.
Understanding this difference is key to interpreting trends correctly.
Google = Validated Demand
Search behavior reflects:
- Intent
- Consideration
- Problem-solving
When a trend grows on Google, it means:
Consumers are actively searching for it.
Social = Cultural Momentum
TikTok and Instagram reflect:
- Discovery
- Attention
- Cultural conversation
When a trend grows on social, it means:
Consumers are engaging with it, but may not yet be searching for it.