Setting Up AI Alerts
What It Does
Each week, Spate adds 750+ new hashtags to our TikTok dataset. Alerts surface only the trends that are relevant to your brand, helping your team stay ahead of emerging conversations and consumer behavior.
Creating an Alert
We build your brand territory and match it to trending TikTok hashtags. Using AI, we analyze your public brand presence to generate a “brand territory” — your core products, themes, ingredients, and focus areas. Each week, Spate refreshes trending TikTok hashtags and matches them to your brand territory, surfacing only the trends most relevant to your brand.
- Add your brand name and website
This will be what we use to create your "brand territory". - Add instructions
You can add instructions to fine-tune your Alerts beyond your Brand Territory. Include notes on trends that are especially relevant (or irrelevant), as well as details about your role or priorities. These will help the AI better tailor the trend selection. - Choose your focus categories
Select the categories you want Alerts for—e.g., skincare, lip care, wellness, bath & body, or culture.
These can be adjusted anytime. - Choose the maturity level of trends to track
- Nano: small, fast-emerging weekly trends
- Micro: mid-size trends growing this quarter
- Macro: large, established cultural or consumer themes
- Receive the weekly alert email
Each email includes curated relevant trends, why they matter, how your brand can activate or respond, and key drivers of growth.
Why It Matters
Alerts help brand teams cut through the noise of TikTok by surfacing only the trends that directly align with their brand and category. By automatically identifying emerging signals early, Alerts give teams more time to act on fast-moving conversations and plan data-backed content, campaigns, and product ideas. The weekly email format makes it easy to share insights internally across different teams, ensuring alignment without manual research or constant platform monitoring.
FAQ
What platforms are covered?
Currently, Alerts cover TikTok only. Additional data sources may be added in the future.
What markets are included?
Alerts currently cover U.S. TikTok data. Additional markets may be added in the future.
How frequently are Alerts sent?
Alerts are sent once per week, based on newly refreshed hashtag data.
Can I change my categories or brand territory?
Yes. You can update your categories or provide new brand inputs at any time.
Can I track multiple brands?
Yes, simply configure an Alert for each brand you manage.
Can my team receive the alerts too?
Yes, Alerts can be sent to multiple recipients.