Use Case: Strategy & Insights

Spate empowers strategy and insights teams the tools to analyze market trends, track competitors, and position products for success.

👥 Who Is This For?

• Consumer Insights Analysts
• Competitive Intelligence Teams
• Growth Strategists

🔍 What Can You Do with Spate?

• Spot trends and subcategories gaining or losing traction.
• Discover adjacent or cross-vertical trends driving new growth.
• Identify the brands leading conversations on specific keywords or trends.
• Understand which platform (Google vs. TikTok) is powering trend momentum.
• Predict how long a trend will last and uncover emerging opportunities.

SPATE STRATEGIES

Spotting Growth or Decline:

Below is a Spate Watchlist comparing Full Coverage Foundation to Skin Tint.

Consumers are shifting from full-coverage foundations to lightweight options like skin tints, signaling a change in makeup preferences.

Predicting Trend Longevity:

Our scoring metrics help you evaluate if a trend is built to last.

For example, "Collagen coffee" experienced massive growth on both Google & TikTok platforms (High Convergence) but we marketed its rapid decline (Falling Star) and shared our confidence score about predicted YoY growth (Uncertain).