Overview Metrics FAQ

Overview Metrics FAQ

Understanding Spate's Overview Metrics

Spate’s “Popularity Index” Metrics combine data from Google Search and TikTok to offer a comprehensive understanding of how trends perform across platforms. These metrics help users evaluate trend size, platform dominance, trend consistency, and future growth potential.

Popularity Index

This metric measures the overall size of a trend by combining Google and TikTok data, adjusting for platform growth. Popularity is categorized as:

Very High Popularity – Well-established trends with strong consumer recognition.

High Popularity – Trends with high consumer awareness and engagement.

Medium Popularity – Moderately well-known trends.

Low Popularity – Trends with limited consumer awareness.

Very Low Popularity – Emerging niche opportunities.

Which Platform is Most Popular? (Popularity Share)

This metric identifies whether a trend is more popular on Google Search or TikTok, indicating where consumers are engaging with the topic most frequently.

How Similar is This Trend Across Platforms? (Convergence)

Convergence measures how similarly a trend performs on TikTok versus Google Search:

• Very High Convergence – The trend is equally strong on both platforms.
• High Convergence – The trend is performing similarly across both platforms.
• Medium Convergence – The trend has moderate differences in performance.
• Low Convergence – The trend performs noticeably differently across platforms.
• Very Low Convergence – The trend is significantly stronger on one platform over the other.

Will It Last? (Predicted Growth)

This metric forecasts a trend’s likelihood of continued growth over the next 12 months:

• Very Likely – >90% confidence in continued growth.
• Likely – Strong confidence in sustained growth.
• Uncertain – Equal likelihood of growth or decline.
• Unlikely – Strong confidence in decline.
• Very Unlikely – >90% confidence in decline.

Spate’s Overview Metrics provide a high-level analysis of trends, enabling brands to assess their potential impact and sustainability.