Use Case: Social Media

Spate integrates seamlessly into the day-to-day of Social Media & Influencer Marketing Teams. Users can identify weekly TikTok trends, understand their longevity, and assess consumer engagement to maximize reach and ROI.

Who Uses It?

• Social Media Strategists
• Influencer Marketing Teams
• Paid Media Specialists

What Can They Do with Spate?

• Determine how long TikTok trends will remain relevant to allocate resources effectively.
• Identify broader TikTok trends in specific categories for long term campaign planning.
• Spot influential creators dominating niche conversations.
• Assess whether paid TikTok campaigns are converting into engagement or Google search activity.

SPATE STRATEGIES:

How long is a TikTok trend expected to last?

Below is an example of how Top Posts are tracked for Sentiment, Paid Views, and TikTok Shop (Eligible for Commission) Views each week. Monitoring top posts can help teams understand the life stage of a trend, and where to invest in Paid campaigns.

Which (micro)influencers are owning a niche?

Directly on trend pages, our Creators data can help you find creators specifically generating interest for individual topics, making them an ideal partner for promoting related products.