How To: Sort SPATE Data
This resource is meant to help you understand how to Sort Your Data
Ranking by volume can help you identify the most dominant, popular, mainstream products, brands, and related searches.
Ranking by increase can highlight the products, brands, and related searches that are driving the biggest positive change. This is the most tangible growth metric, which is often better for long term decisions.
Ranking by % growth can indicate a larger change over a period of time — good for identifying new up-and-coming products, brands, and related searches that may still be niche but helpful to keep an eye on.