Use Cases Overview

SPATE is used by a wide variety of teams across Innovation & Development, Strategy & Insights, Marketing & Social Media.

All users can leverage Spate to spot emerging trends, track industry shifts, and create messaging that truly resonates.

Through data-driven insights, our platform enables teams to back every decision with real consumer behavior.

MACRO VS. MICRO

Spate empowers teams across industries to refine their strategies by providing real-time insights into both macro trends (long-term shifts that define industries) and micro trends (shorter, viral movements that impact immediate strategy). Whether you're innovating for the future, analyzing competitors, or creating content that resonates now, Spate gives you the tools to make informed, data-driven decisions at every level.

SPATE for Innovation

Spate keeps teams focused on Innovation ahead of trends by identifying emerging ingredients, tracking consumer preferences, and uncovering whitespace opportunities.

Who Uses It?

• R&I Teams
• Category & Product Development Teams
• Ingredients Manufacturers
• Investors

What Can They Do with Spate?

• Identify which macro trends have staying power.
• Pinpoint whitespace opportunities in the market for product development and positioning.
• Track emerging ingredients, formats, and consumer concerns.
• Understand how trends are growing across categories and verticals.

SPATE STRATEGIES:

Identifying Macro Trends:

The rise of skin barrier repair products highlights a growing consumer focus on long-term skin health and protection.

Understanding Category Growth:

Functional snacks with protein or adaptogens are gaining popularity, showing how wellness trends are influencing food innovation.

SPATE for Strategy & Insights

Spate gives Strategy & Insights teams the tools to analyze market trends, benchmark competitors, and position products for success.

Who Uses It?

• Consumer Insights Analysts
• Competitive Intelligence Teams
• Growth Strategists

What Can They Do with Spate?

• Spot trends and subcategories gaining or losing traction.
• Discover adjacent or cross-vertical trends driving new growth.
• Identify the brands leading conversations on specific keywords or trends.
• Understand which platform (Google vs. TikTok) is powering trend momentum.
• Predict how long a trend will last and uncover emerging opportunities.

SPATE STRATEGIES:

Spotting Growth or Decline:

Consumers are shifting from full-coverage foundations to lightweight options like skin tints, signaling a change in makeup preferences.

Predicting Trend Longevity:

Our scoring metrics help you evaluate if a trend is built to last.

For example, "Collagen coffee" experienced massive growth on both Google & TikTok platforms in tandem (High Convergence) but we marketed its rapid decline (Falling Star) and shared our confidence score about predicted YoY growth (Uncertain).

SPATE for Marketing

Spate supports integrated marketing (Retail, Brand, Product) and content strategy (SEO, Content) by aligning brand language with real-time consumer trends.

Who Uses It?

• Content Marketing Teams
• SEO Specialists
• Brand Managers

What Can They Do with Spate?

• Understand broader consumer mindsets and align messaging with trending topics.
• Ensure brand language reflects the most relevant, widely-searched terms.
• Leverage trends to enhance the brand’s story and connect with target audiences.
• Use search and TikTok data to optimize ad campaigns and content strategies.

SPATE STRATEGIES:

Using Relevant Language

In this example, the Related Searches for Hydrating Serum show that the keyword ‘Hydrating’ as a benefit is down, but ‘Moisturizing’ and ‘Intensive’ are up.

Aligning a brand’s messaging for Hydrating Serum by repositioning products as the ultimate solution for Intensive Moisturizing Skincare could better meet demand.

Discovering Dominant Narratives 
Below we are reviewing a historical set of top search queries for Clean Beauty.

In this example, the trend "Clean Beauty" is frequently searched alongside Credo followed by more generic searches like ‘Clean beauty products’ suggesting that the Clean Beauty trend did not have extremely strong associations to specific product lines, but did to a Retailer.

SPATE for Social

Spate integrates seamlessly into the day-to-day of social media and influencer marketing teams. Users can identify weekly TikTok trends, understand their longevity, and assess consumer engagement to maximize reach and ROI.

Who Uses It?

• Social Media Strategists
• Influencer Marketing Teams
• Paid Media Specialists

What Can They Do with Spate?

• Determine how long TikTok trends will remain relevant to allocate resources effectively.
• Identify broader TikTok trends in specific categories for long term campaign planning.
• Spot influential creators dominating niche conversations.
• Assess whether paid TikTok campaigns are converting into engagement or Google search activity.

SPATE STRATEGIES:

How long is a TikTok trend expected to last?

Below is an example of how Top Posts are tracked for Sentiment, Paid Views, and TikTok Shop (Eligible for Commission) Views each week. Monitoring top posts can help teams understand the life stage of a trend, and where to invest in Paid campaigns.

Which (micro)influencers are owning a niche?

Directly on trend pages, our Creators data can help you find creators specifically generating interest for individual topics, making them an ideal partner for promoting related products.