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Google Search Metrics FAQ

Understanding Spate’s Google Search Metrics

Spate’s Google Search Metrics provide insights into consumer search behavior by analyzing search volume trends over time. These metrics help brands understand demand, competitive landscape, and trend trajectory across different time periods.

Average Monthly Searches

This metric measures the average number of monthly searches for a trend over the past year. It shows how relevant and top-of-mind a trend is for consumers by quantifying real-world interest beyond social media. This is a valuable signal of consumer demand and long-term relevance—helping determine whether a trend is a fleeting moment or part of a broader cultural conversation worth investing in.

  • Very High Volume – Trends are well established trends among consumers.
  • High Volume – Trends are those with high consumer awareness.
  • Medium Volume – Trends are fairly well known by consumers.
  • Low Volume – Trends have low consumer awareness.
  • Very Low Volume – Trends represent emerging niche opportunities.

Average Brand Searches

This metric measures the average monthly search volume for branded terms related to a trend or category. It reflects the level of brand competition—high search volume suggests a crowded space with strong brand presence, while low volume signals potential whitespace and first-mover advantage. This helps brands understand how saturated a trend is and where there may be room to stand out.

  • Very High Competition – Indicates there are many brand searches.
  • High Competition – Indicates that there are several brand searches alongside a trend.
  • Medium Competition – Indicates that there are some brand searches alongside a trend.
  • Low Competition – Indicates that there are a few brand searches alongside a trend.
  • Very Low Competition – Indicates there are little to no brand searches alongside a trend.

Volume Trends and Growth Metrics

Spate’s Google Search Metrics track changes in search interest over different timeframes:

  • Increase in Volume (YoY): The difference in search volume between the past 12 months and the previous 12 months.
  • Year-over-Year Growth: Growth rate comparing the latest 12 months to the previous 12 months.
  • Increase in Quarterly Volume (QoQ): The difference in search volume between the past three months and the previous three months.
  • Quarter-over-Quarter Growth: Growth rate comparing the latest quarter to the previous quarter.
  • Increase in Monthly Volume (MoM): The difference in search volume between the past month and the previous month.
  • Month-over-Month Growth: Growth rate comparing the latest month to the previous month.

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