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TikTok FAQ

How does Spate calculate Paid Views?

We tag all posts marked paid partnership or eligible for commision to determine the % of paid views per hashtag or category.

What is the Total View Count?

This is the Total View that a given hashtag gets all-time or in other words since its creation. It's also the number that you will see on the TikTok platform.

How does Spate localize TikTok data?

TikTok is very localized; the views are split by the % of posts that are made by US content creators not by language

How does Spate detect new Hashtags?

TikTok Metrics FAQ

Spate’s TikTok Metrics provide insights into visibility, audience behavior, and brand activity. These metrics serve as a foundation for understanding how trends evolve—helping teams interpret trend momentum, user interaction, competition, commercial presence, sentiment, and engagement.

Views (Average Weekly Views)

This metric tracks how many views a trend receives per week based on the past four weeks. Trend momentum can be gauged by observing changes in weekly views—rising numbers may indicate increasing user interest, while declining views can suggest that a trend is tapering off.

  • Very High Views – Trends are very popular with TikTok viewers.
  • High Views – Trends are popular with TikTok viewers.
  • Medium Views – Trends are fairly well known by TikTok viewers.
  • Low Views – Trends are not popular with TikTok viewers.
  • Very Low Views – Trends are relatively unknown to TikTok viewers.

Paid Views

This metric measures the percentage of views associated with paid partnerships and sponsored content. It provides insight into how saturated a trend is with paid promotion, helping gauge the level of brand competition within that trend space. A higher percentage of paid views often indicates that more brands are investing in the trend, while a lower percentage suggests organic traction with less competition.

  • Very High Paid Views Share – Describes TikTok posts with a substantial portion of views generated through paid partnerships, though not exclusively.
  • High Paid Views Share – Describes TikTok posts with a substantial portion of views generated through paid partnerships, though not exclusively.
  • Medium Paid Views Share – Characterizes TikTok trends where a moderate percentage of views are associated with paid partnerships, indicating a mix of user-generated and promoted content.
  • Low Paid Views Share – Indicates that only a small fraction of views are attributed to paid partnerships, with the majority being generated through user-generated content.
  • Very Low Paid Views Share – Refers to TikTok trends where paid partnerships are not driving significant views.

Sentiment Score

This metric evaluates audience reactions to trends by analyzing the tone of user comments. Spate’s AI scans comments on TikTok content related to a trend, assigning each a positive, neutral, or negative score. These individual scores are compiled into an overall sentiment score, measured on a scale from 1 to 10—where 1 indicates highly negative sentiment and 10 represents highly positive sentiment. This allows brands to quickly gauge how well a trend is resonating with audiences at scale.

  • Positive Sentiment (8–10) – The trend is well-received, with a majority of favorable comments and strong, encouraging engagement.
  • Mixed Sentiment (4–7) – Audience reactions are mixed, showing no strong lean toward positive or negative sentiment.
  • Negative Sentiment (1–3) – The trend receives mostly critical or unfavorable responses, indicating potential backlash or low user resonance.

Each video will also display a small icon and sentiment score at the bottom, showing the specific sentiment for that piece of content. A brief summary of the video’s top comments will be included as well, providing quick context into why the sentiment is trending in that direction.

Posts

This metric shows the total number of TikTok posts related to a trend, indicating how widespread and creator-driven it is. High post counts suggest strong momentum, while low counts may signal an emerging or niche trend. This helps brands assess trend saturation and stage.

  • Very High Post Count – Trends on TikTok garner attention and participation through a multitude of posts and creators.
  • High Post Count - Trends on TikTok gain traction thanks to numerous posts and creators.
  • Medium Post Count - Trends on TikTok find their popularity balanced among various creators and posts, striking a middle ground in terms of content distribution.
  • Low Post Count - Trends on TikTok generate interest and engagement primarily from a select group of creators and posts.
  • Very Low Post Count - trends on TikTok are driven by one or a few creators and posts.

Engagement

This metric measures how much interaction (likes, comments, shares) a trend receives on TikTok. High engagement signals strong audience interest and cultural relevance, while low engagement may indicate limited traction. It helps brands assess how well a trend connects with users and its potential for impact.

  • Very High Engagement - Trends capture significant attention, leading to widespread interaction.
  • High Engagement - Trends resonate well with the audience, generating substantial interest and responses.
  • Medium Engagement - Trends garner average audience interest, with steady interactions and engagement.
  • Low Engagement - Trends have limited audience interaction, with minimal attention and responses.
  • Very Low Engagement - Trends have minimal impact, with scarce interaction and limited audience reach.

TikTok Shop

This metric tracks the percentage of views associated with TikTok posts that are eligible for commission through TikTok Shop. It helps brands understand the level of commercial intent behind a trend and whether creators are actively promoting shoppable products. A high shop views share suggests that a trend is heavily monetized and aligned with shopping behavior, while a low share indicates the trend is more organic or entertainment-driven.

  • Very High Shop Views Share – Refers to posts on TikTok where a significant majority of views are attributed to eligible for commission posts, although exceptions may exist.
  • High Shop Views Share – Describes TikTok posts with a substantial portion of views generated through eligible for commission posts, though not exclusively.
  • Medium Shop Views Share – Characterizes TikTok trends where a moderate percentage of views are associated with eligible for commission posts.
  • Low Shop Views Share – Indicates that only a small fraction of views are attributed to paid partnerships, with the majority being generated through user-generated content.
  • Very Low Shop Views Share – Refers to TikTok trends where eligible for commission posts are not driving significant views.

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