Use Case: Innovation

Spate keeps teams focused on Innovation ahead of trends by identifying emerging ingredients, tracking consumer preferences, and uncovering whitespace opportunities.

👥 Who Is This For?

R&I Teams – Discover new ingredients and technologies to fuel product innovation.
Category & Product Development Teams – Align product roadmaps with consumer trends.
Ingredients Manufacturers – Find high-demand ingredients to optimize sourcing strategies.
Investors - Validate deal theses.

🔍 What Can You Do with Spate?

Spot Long-Term Trends: Identify macro trends that will last through your development cycle.
Find Whitespace Opportunities: Uncover unmet consumer needs in emerging categories.
Track Emerging Ingredients & Formats: Monitor growing formats, ingredients, & benefits.
Analyze Category Growth: Spot when individual trends are category drivers for growth.

SPATE STRATEGIES

✅ Identifying Macro Trends

We have three years of historical data to help you understand the patterns in how trends are emerging. Our algorithm uses these insights to make 12-Month predictions.

The rise of skin barrier repair products reflects growing consumer demand for long-term skin health solutions.

(Trend Signals: sustained growth in search volume, strong cross-platform interest)

🚀 Pinpointing Whitespace Opportunities

Our Whitespace Opportunities filter can be used to find trends that are not associated with a high volume of Branded Searches or Paid content. This helps teams understand how commercialized existing categories & trends are.

Discover gaps like the demand for alcohol-free beverages with botanical flavors—an emerging space with high consumer interest but limited market saturation.

🌱 Tracking Emerging Ingredients & Formats

Spate’s Related Searches & Related Hashtags are great tools for identifying what consumers are associated with a given concern, service, product, or category.

For example, within the Sun Care category we saw the growth of keywords like ‘mineral’ and ‘stick’ — showcasing how mineral sunscreen sticks are highlighting consumer shifts toward portable, innovative SPF formats.

📈 Understanding Category Growth

You can use the Popularity Index to sort which subcategories under Industries are driving category growth. We have seen Wellness trends expanding into food, with functional snacks featuring protein or adaptogens experiencing rapid growth.

🗒️ Pro Tip:

Want to track specific trends or ingredients? Use Spate’s Watchlist feature to stay updated with automatic alerts.

💡 Spate empowers your team to:

Anticipate consumer needs before competitors do.
Make data-driven decisions using real-time insights.
Innovate products that resonate with consumer interests.

📥 Need Help?

If you have questions, [contact our support team]—we’re here to help!